#1 Resource for Minneapolis Condos, Lofts & Fine Urban Homes


The HOLY GRAIL of direct mail marketing: It's all in the presentation


Lets get real honest folks.


We need to rethink how we are sending out direct mail to our niche markets.


Think of all the junk snail mail you get on a daily basis.  How much of it do you actually open up? Less than 5%? Maybe 3% on a good day.


Now think about the mail you get in a colorful envelope, contrasting mailing label, embossed return address and cool stamp.  You typically think it’s a wedding invite or something important and open it before the rest of the boring mail.


Now think about the direct mail you send out--typically looks more like junk mail than anything. You get the attention of someone for less than half a second while they throw your mailer in the garbage.  Don't get me wrong, a consistent message to our past and future clients is important but what if you could tweak how that message is presented?   What if you simply put that mailer in a well-appointed envelope?  Would you have the attention of your target market while opening your marketing piece? I know you would!



I have been doing targeted campaigns using this approach for Minneapolis Condos and the conversion is much, much higher.  EVERYONE opens an envelope that doesn’t look like it was sent out to 10 million other individuals.  Why can’t every Realtor send out their mailer in an envelope using the same technique?




Items needed: Colorful non-business envelopes (like one below), contrasting (Avery 5160) mailing labels, return label embosser and stamps with some styple.


Mailing envelope for marketing to Minneapolis Condos

Step 1: stamp your envelopes with the embosser.


 This embosser gives a little style to your Minneapolis Condos mailers



Step 2: print out your addresses on your mailing labels.  (I highly recommend using Georgia for your mailing label font—why? It’s the easiest font to read and it gives your envelope a classy look—trust me.)  


Step 3: Put your stamps and mailing labels on your envelopes, stuff your mailer and send out.


 Cost has always been a driving concern however I challenge everyone who wants to grow their business to do 2 direct mail campaigns using this approach and measure the results. 

Good luck to everyone in their marketing efforts!

 Ben Ganje, Urban Realtor/Dad

Courtesy of 

Ben Ganje + Partners

Professional Real Estate Services 



As a Residential Realtor, Builder and Developer Specialist, we sell homes in and around Minneapolis, Edina, Lake Minnetonka and the surrounding areas in the Twin Cities.
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Referrals from around the globe are always welcomed and appreciated, call us at 612.468.5638 or email ben@yoururbanlife.com. Thank-you!

Comment balloon 7 commentsBen Ganje + Partners • June 06 2012 08:07AM


We use to do a lot of direct mailing, but now use the internet.

Posted by Edward & Celia Maddox, EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD (The Celtic Connection Realty) over 7 years ago

I'm going to try this next time I farm via direct mail instead of a postcard, it will be interesting to see the results, good suggestions.

Posted by Ann Samuelson (Suntree Inc.) over 7 years ago

I am a big fan of the web--but over the years become a believer of the power of consistent direct mail to build brand awareness and listing inventory.

Posted by Ben Ganje + Partners, Minneapolis Market Leader (Lakes Sotheby's International Realty) over 7 years ago

Ben, I do agree with you that if you are going to do mail outs, they need to stand out.  Something as classy as what you have shown will definitely separate you from the rest.  It creates a wonderful image and makes the recipient want to open it.

Posted by Pat Mistretta, Atlanta Lofts and City Living (PalmerHouse Properties & Associates) over 7 years ago

Thaaks for the post...just curious to see how many you mail out at a time and how often.


I have been mailing post cards to the same people over the years and need to change a bit..any suggestions.. what do you mail in the envelope...

Posted by Mahesh Mike Patel, Call Me And Consider It Done! (First Team Real Estate) over 7 years ago


some solid tips here!  I think that mixing it up between a hand written card...and a label is cool too!  thank you for sharing! 

Posted by Stephen Arnold, CRS, GRI, SFR (HomeSmart Elite Group) almost 6 years ago

Ben,  just ran accross this post.  Great tips.  I've tried the color envolopes and it helps, never thought of an embosser.  Thanks,

Posted by Brian Clinger, Brian Clinger ABR, GRI, CRS, SRES (Coldwell Banker AJS Schmidt) almost 6 years ago